About Us

Founded by a helicopter dog parent and an animal-lover-turned-veterinarian, we set out to do things differently.

01 - We start with clean ingredients.

High-quality proteins, never meat byproducts. We leave out stuff that pets don’t need like gluten, grains, and trans fats. Every ingredient is checked by the Environmental Working Group database for safety.

02 - We add in extra health benefits.

Like the gummy vitamin for kids, our treats with benefits are for our beloved pets. Each product line delivers on a specific health benefit, formulated by a team of veterinarians and led by peer-reviewed studies. We take transparency even further by sharing the specific research papers we referenced to make our decisions, which you can always read here.

03 - We undergo third-party testing.

We voluntarily perform efficacy, safety and purity testing beyond what’s required because we wholeheartedly believe that pets deserve the best. And as pet parents ourselves, we want to make sure we can stand four paws down behind our product quality.

We're the first pet treat to achieve CLP certification.

We walk the talk. While we do everything to ensure the ingredients in our recipes are healthful, we take it one step further by ensuring they're free of hidden contaminants like metals and pesticides.

Meet the Hoomans

Founder & CEO

Kate

Leaving a career in high-growth tech and marketing, Kate brings her Type-A energy to ensuring our products are made with the best ingredients. In her free time, you'll find her on a hiking trail with her dog or snuggling her cat on the couch (and worrying constantly that they're sufficiently enriched and happy).

in-house veterinary advisor

Dr. Natascha

A lifelong animal lover turned licensed veterinarian, Dr. Natascha brings clinical expertise and compassionate care to every product we create. She reviews every ingredient and formulation for efficacy and safety—so you can feel confident in our products. In her free time, you'll find her petting all the street cats and helping her clients' dogs give birth to puppies.

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My picky cat loves this "licky"

My picky cat loves this "licky" treat!

Dog is a fan!

I thought the squeeze packet would get annoying, but it's actually a lot more pleasant than having your hands smell like treats and it's easy for giving tiny bits at a time. My super picky dog will even accept the treats at the vet where she's normally to nervous to have anything at all. Haven't been consistent enough yet to notice the probiotic benefits, but she usually responds really well to them so I'm optimistic.

Helped Firm Up Stools and Improved Appetite

I started using this probiotic for my adult cat who occasionally experiences loose stools and digestive sensitivity. I mixed one packet into her regular wet food once daily. Within a few days, her stools became more formed and consistent, and she seemed more comfortable overall.

The beef bone broth flavor made a noticeable difference—my cat accepted it easily without hesitation, which is not always the case with supplements. The powder blended smoothly into food without clumping. After about two weeks of consistent use, her digestion appeared more stable, and I haven’t seen the same recurring issues.

This has been a helpful addition to her routine for digestive support.

The cat eats the food with no hesitation.

We received a box of 30 probiotic powders to sprinkle in the cat's food. It does not seem to make a different to the cat as she eats the food at the same rate with no hesitation.